Our dedication

MEISTERKREIS –
The passion for excellence

Highest quality, proven innovative strength, selected design, outstanding service as well as an impeccable reputation - these are the criteria for admission to the MEISTERKREIS, the name of an exclusive network consisting of more than 80 members. Since the beginning of January 2016, TiCad has been the first golf equipment manufacturer to be counted amongst this top-class network.


Logo Meisterkreis
TiCad Logo auf Holzschublade
Interview with CLEMENS PFLANZ, founder, and chairman of the MEISTERKREIS, about the decisive core values and the passion for peak quality and class.

What is the MEISTERKREIS’s mission and what role do brands like TiCad play in this?

We - the MEISTERKREIS - connect people, companies, and institutions from a wide variety of industries that stand for the highest quality and creativity from and in Germany. The appreciation of perfection, the enthusiasm for innovation and the passion for the highest quality - these components connect all members. We provide space for a cross-industry exchange of the very best of them to better understand and jointly shape the future in the most demanding sectors. Innovative product offers, business models and partnerships emerge from new connections.


You characterize the members of the MEISTERKREIS as representatives of the high-end industry. TiCad has been part of this exclusive network since 2016. What core values are indispensable when accepting new members?

Highest quality, proven innovative strength, select design and sustainability. Behind the successful business model based on creativity, craftsmanship and technical manufacturing skills are continuous innovation, relentless quality efforts, highly qualified employees, and strong exports. MEISTERKREIS members strive for the highest quality in everything they do: from their products and services to the experience they offer their customers. What is truly critical, however, is that our members share the MEISTERKREIS philosophy: a passion for excellence. 

TiCad individuelle Gravur

You speak of the passion for excellence. To what extent can excellence in craftsmanship be classified here and what role does it play in MEISTERKREIS?

Excellent craftsmanship is a supporting pillar of ours. In our understanding, products in the top segment are a type of handicraft - industrially manufactured, the individual pieces are refined by hand. This uncompromising notion of quality, to be able to add the manufactory as a production site of a small series seamlessly to the so-called pearl necklace of series production, combines the best of two worlds. 


High quality and excellent craftsmanship thus seem to have an increasing, emotional value that makes life more valuable in the long term. What do you think about this statement?

A product’s value provides quite a lot of room for fascination, an incomparable aura exuded by something truly special. Whenever we talk about products of the highest quality, we immediately talk about the real appreciation of craftsmanship, technical quality of materials and creativity of the manufacturers. The crucial difference? Products of this class are used for a very long time and, in the best case, are passed down from one generation to another. And this is a particularly emotional form of sustainability. 

TiCad manufactures high-quality golf trolleys in its factory in Altenstadt, Hesse. How do you see the development of the importance of German craftsmanship in the high-end industry?

The demands of tomorrow's consumers are becoming increasingly differentiated and individualized. A designation of origin is so important not least for this reason and speaks for itself. The knowledge of origin with a simultaneous focus on the future is essential for our sector. Moreover, it's not just about the pure utility value of goods, but about an emotional attachment to the product, the brand, the manufacturer. Consumers take an interest in the making of a product, the materials, and increasingly also in the company itself. This creates an intensive bond between customer and brand, simply a great feeling!


TiCad Golf Trolley Materialien

On a final note, we would like to know: Why choose a TiCad trolley?

TiCad has set the bar pretty high and to me stands as a paragon for High-End Products. The design is always clear, nothing is ever overloaded. Craftsmanship and materials are perfect from a technical and artisanal point of view. Excellence made in Germany! When my kids are a little older and I have more time on my hands to play golf, I will certainly look forward to playing many wonderful rounds of golf with my faithful companion just like we used to.